University of Calgary Marketer Named International Brand Master

Kim Lawrence is the new International Brand Master

Wow! This is incredible international recognition for our mighty team of marketers at the University of Calgary.

Educational Marketing Group, Inc. announced today that Kim Lawrence of the University of Calgary has been selected as the Eighth Annual International Brand Master – and the first-ever from Canada. The International Brand Master (IBM) award is the culmination of a rigorous seven-month competition for top honors among educational marketing professionals. The prestigious honor is presented annually for exemplary brand-marketing efforts that have achieved outstanding results or recognition on behalf of an educational organization.

Lawrence is Associate Vice-President, Marketing at the University of Calgary, one of Canada’s premier public research universities and one of the top 200 institutions worldwide, with more than 250 academic programs and enrollment of approximately 24,000 undergraduates and 6,000 graduate students.

Lawrence is the architect of the university’s first-ever multi-year, multi-channel marketing strategy, geared at enhancing the institution’s brand and reputation. Now in her position for 5 years, she has led the development of UCalgary’s comprehensive visual identity system and forward-looking brand platform, built award-winning digital experience and creative solutions teams, and championed a sophisticated national marketing campaign that is effectively engaging multiple

target audiences in the university’s research advancements. Results to date include a 23% jump in likelihood to recommend UCalgary between 2013 and 2016.

Lawrence and her team have made major strides in unifying marketing efforts across campus, anchoring faculty and…

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