The innovative study uses eye tracking technology and can reveal exactly what people look for when they view a property, and just how distracting mess and clutter can be for potential home buyers.
The study was conducted by Anglian Home Improvements and saw a range of house hunters view a property while wearing eye tracking glasses, to see what actually grabbed their attention during the viewing.
The furnishings and decor took up to 27 per cent of the house hunters’ focus during the viewing, with a similar amount of time (24 per cent) being spent on looking at clutter and mess around the home. In comparison, the layout of the house took up just four per cent of their time during the viewing.
Clutter around the house was most distracting for the female house viewers, who spent 28 per cent of their viewing time focusing on it, compared to 20 per cent for male buyers.
The results show that even when the potential house buyers didn’t mention the mess to the estate agent, their eyes were consistently drawn to it when panning a room.
Overall, men spent more time than women looking at the structure and features of the grounds and building (32 per cent compared to 22 per cent), while women focused more on the personal elements such as photo frames, decoration and furnishings (16 per cent compared to 13 per cent).
As with clutter and mess, personal items constantly drew the participants gaze. Photos were a big element of this – the data showed that house hinters often made eye contact with specific photographs, which distracted the viewers from other elements in the room.
Looking at exterior features and the garden accounted for 22 per cent of the participant’s focus, with 17 per cent of time spent looking outside through the windows.
Based on the findings of the study, Matt Carey, Head of Digital Marketing at Anglian Home Improvements, shares their top tips for selling your home.
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