When I decided to prepare my first digital retail experience comparison report, I thought “why not begin with the top luxury retailers?” After all, these brands cater to the most affluent customer segment and offer best-in-class products from the world’s most renowned luxury fashion designers, where one would expect to find high-ticket items. I presumed that it would be a treat for me to check out the best of digital customer experience capabilities and features that I may not have even witnessed till date. So, I decided to take up Mytheresa and 24Sevres for my detailed customer experience review. Let’s take them one by one and draw a comparison.
To all female shoppers out there, if you always want to be in touch with luxury fashion, and dream of bringing the runway pieces to your wardrobe, immediately sign up to mytheresa.com. I guarantee you will enjoy the hottest trends, sale steals and daily new arrivals from over 200 luxury designers, including Gucci, Valentino and Jimmy Choo. They have the most exclusive collection at your fingertips that are modern and right on trend.
Trust me, their website is easy to navigate and you can shop easily from your smartphone or tablet, the same way you can from your laptop. (Spoiler – They don’t have an app for android phones). And the best thing I liked about the site, and I am sure you will too, is…discounts. Mytheresa.com has a separate tab for items on SALE right in the home page menu where you can shop by discount (items are divided into sections with 30% off, 40% off, 50% off and so on).
Let’s take a look at some of the other features of the website which elevated my experience while browsing:
a)The products are photographed from numerous angles so that you can view each product in detail. You can easily find your right size with their detailed size and fit description
b)They also have a style advice as to how you can team up the product with other items (that I dream about purchasing). Being…