More than 20,000 attend World Pork Expo 2017

More than 20,000 pork producers and ag professionals from throughout the world attended the 29th World Pork Expo, June 7-9, in Des Moines. Presented by the National Pork Producers Council (NPPC), the 2017 Expo hosted more than 1,000 international guests from nearly 40 countries.

Highlights included the world’s largest pork-specific trade show, a wide variety of educational seminars and another barn-busting Junior National swine show. More than 10,000 free lunches were served from the Big Grill.

“World Pork Expo gives producers the opportunity to see and touch the newest products and technologies for their pork businesses,” says Ken Maschhoff, NPPC president and Illinois pork producer. “It’s a place for producers to interact with each other and share ideas. It also gives employees at all levels a chance to learn, deepen their connection to pork production and have some fun.”

Innovation takes center stage
This year’s event included more than 450 commercial exhibits from companies throughout the world. Another 53 allied industry hospitality tents offered companies and producers the opportunity to discuss products, services and technologies that can help produce high-quality pork efficiently, responsibly and successfully. 

Steady traffic flow within the trade show left exhibitors with a positive impression of this year’s Expo. “What’s new? What makes your product different? and What’s on the horizon?” were common inquiries from producers walking the 320,000 square feet of exhibit space.

Today’s Expo visitors are more technology savvy and data-driven, points out Eric Holtkamp, chief executive officer of Control Tech, whose company has exhibited for more than a decade.  “For both new and older barns, producers want to monitor the facilities from their cell phones. They want to track factors like feed, water, temperature and then get immediate alerts if there’s an issue,” he notes.

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