Cabin crew at Icelandair are waiting in the wings – to put on a live theatre show for passengers at 39,000 feet, it has emerged.
Bosses at the airline are set to trial the unique in-flight entertainment to mark its 80th year.
Flight attendants were sent to stage school to learn various elements of thespian arts such as singing, dancing and comedy.
And this September, lucky passengers on a flight from London to New York via Iceland, will catch the opening performance – a live, three-act, theatrical performance in mid-air.
The airline launched the initiative following a global survey of 9,000 air passengers in the UK, US, Canada, Scandinavia, France and Germany which found 52 per cent end up ‘bored’ during a flight.
Birkir Hólm Guðnason, CEO at Icelandair said: “The world is changing the way we fly, and as such there is a requirement for airlines to up their game to meet the demands of this new breed of flier.
“The shift in passenger expectation means they now demand both better customer service and more unique entertainment.
“We know our talented staff are the stars of the company and at the heart of the passenger journey, so we ran a stage school to nurture their skills and improve customer service.
“We’ve always put customer service at our heart, and now we’re looking to pioneer a new service to delight and entertain our customers, starring our talented staff.”
“Our staff enjoy a variety of creative pursuits outside their everyday role and include professional musicians, dancers, comedians, actors and artists.’’
Icelandair partnered with an immersive theatre group to create the unique three-act play starring the airline’s staff.
The show will transport passengers from 1937 right through to the future, all on one…