London, UK (PRWEB)
July 18, 2017
Chatbots are getting increasingly sophisticated and capable of mimicking human conversation behaviors, but what should these bots aim to do and how can brands deploy a chatbot successfully? The new Are Bots Worth the Bother? Report from EyeforTravel and Travelaer reveals all and is free to download now.
The good news for brands is that the cost of implementing a relatively simple chatbot is not a huge investment and is coming down as more providers move into the space and natural language processing becomes more sophisticated. The cost of implementing a bot typically ranges from EUR15,000 to EUR50,000 according to the report. “These aren’t a significant investment for an airline when they’re spending hundreds of thousands, if not millions, a year on other digital experience products,” says Mike Slone, chief experience officer at Travelaer.
However, travel brands need a foundation of data and the resources to monitor, test and support the bot. Without this, there is potential for the bot to go astray. Data is key as brands first need to identify and understand what are the key pain points for customers first and seek to address these, rather than setting objectives beforehand.
For luxury hotel brand Edwardian Hotels they began by creating apps for staff to record notes on guests, service rooms, check breakfast tables and monitor their work schedules. Icelandair started with their social media team and looked through what came up most frequently in their interactions.
In both cases, these brands looked at what their customer-facing staff were being asked most by their customers and then sought to address these queries, freeing up time for their staff to focus on more complex tasks.
“Instead of saying ‘we’re going to build an acquisition tool’, we look at the customer journey, how a customer interfaces…