Entomo Partners with Vendavo to Integrate Pricing with Channel Revenue Management

“Rebates are an integral part of any pricing strategy in the digital economy. They provide an efficient vehicle to align buyers and sellers on common objectives,” said Sanjoy Chatterji, Founder and CEO of Entomo.

To help organizations maximize revenues and profitability, Entomo, Inc., a leader in channel revenue management software and services, has partnered with Vendavo, a leading provider of intelligent pricing and margin optimization solutions, to manage the entire deal lifecycle from negotiations through accruals to payments.

The integrated solution helps organizations boost sales and grow profitability by managing and forecasting the total cost of multiple types of channel incentive programs such as volume rebates, growth rebates, ship and debit, price protection programs, MDF/Coop, and others.

Unlike upfront discounts, which can never be recovered, rebates provide incentives for meeting volume, product mix or other commitments. “Rebates are an integral part of any pricing strategy in the digital economy. They provide an efficient vehicle to align buyers and sellers on common objectives,” said Sanjoy Chatterji, Founder and CEO of Entomo.

The Entomo SmartHub® delivers cleansed and enriched point of sale, inventory and potential rebate payout data for integration with deal guidance and benchmarking tools. The Vendavo Deal Manager™ equips sales reps with the ability to create new incentive programs or view existing programs and apply them directly to deals in their pipeline. The new partnership also supports the integration of rebate actuals with the Vendavo Profit Analyzer™ to provide in-memory analytics for uncovering additional profit opportunities to enrich margin analysis and price waterfalls.

“Most incentive…

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