“We are hyper-focused on helping agents improve their productivity,” said Dawn Perry, the new Senior Vice President of Marketing at ERA Real Estate who discussed her priorities and goals for her new role with Inman.
Perry has been working for ERA since 2010. “I was brought on to do new business development,” she explained. “I worked on building the recruiting platform that ERA currently uses and that provides resources and tools for brokers so they understand recruiting best practices and can really strengthen that in their local market.” The tool included an agent front-end with a back-end CRM platform.
Perry also had her hand in franchise sales — “I worked on leads management, we ran seminars and video series for best practices; I worked on hands-on recruiting, working one-on-one with brokers and agents to help them figure out recruiting; and I worked in education for a period of time.”
Then, when there was an opening in ERA’s marketing department, Perry took it. This was just before ERA reimaged the brand, so she was part of that effort and remembers watching the reimaging effort unfold over 18 months both nationally and internationally.
Now, she’s taking the reins of the marketing department and plans to use the skills built over an impressive career to engage agents with the brand and help them meet their goals.
“We have some existing products that we’re enhancing to try to meet changing consumer demands as well as agent demands, as well as new ways of working,” Perry said.
One big focus right now is helping agents engage with ERA’s Zap platform, a proprietary technology owned by franchise operator Realogy. “Right now it’s really focusing on agent engagement with that platform, how to engage their productivity and tips and tools on how to do that,” she…