Children’s Bureau’s President and CEO Alex Morales Announces Retirement After 30 Years of Service to the Well-Being of Children and Families

Morales’ visionary leadership has guided the 113-year-old nonprofit to pioneer efforts in the child abuse prevention and treatment arena that has impacted thousands of vulnerable children and families both locally and nationwide. During his tenure, Children’s Bureau raised $22 million to build its new Los Angeles-based headquarters at Magnolia Place Family Center and further expand its commitment to uplifting vulnerable children, their families and community. This dedication fostered the Magnolia Community Initiative (MCI), an emerging national and international model for building community wellness, resiliency, prevention and family support. The core vision of MCI is to help 35,000 children and youth within 500 blocks of Los Angeles’ most at-risk neighborhoods achieve success in education, health, and nurturing care and economic stability from their families and community.

Morales began at Children’s Bureau in 1988 as the associate director and was promoted in 1994 to president & CEO. His leadership helped Children’s Bureau be ahead of the times. In the mid-1990’s, Morales led the agency’s board of directors in a bold commitment to focus 50 percent of its program efforts on families with newborns to five-year-olds. Morales promoted parent education for young children and building community support systems through family resource centers as two vital strategies to prevent child abuse. Morales launched a dynamic parent education program called NuParent and led the agency to establish family resource centers in several of its sites in Los Angeles and Orange County and eventually a statewide training program. At the request of the Orange County Social Service Agency, Children’s Bureau pioneered the shift from treatment to…

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