Bluecore, providers of Decisioning Platform for ecommerce that powers unique interactions by unification of catalog and customer data, has launched Audience Insights, which gives ecommerce marketers access to an in-depth, quick dashboard enabling understanding of product and behavior-based insights for any segment of audience of their choice. Marketers can build their particular audience segment within Bluecore and access Audience Insights. It helps them visualize how that segment is likely to engage and convert, thereby helping them craft strategies and campaigns to get the best results.
In an official release, Fayez Mohamood, Co-founder and CEO, Bluecore, stated, “While digital marketing and CRM teams have access to a wealth of consumer, catalog and commerce data, the process of extracting meaningful insights from any of them remains cumbersome and cost-prohibitive.” He added, “The foundation of a Decisioning Platform solves for this by quickly ingesting these massive data sets and generating comprehensive insights in a matter of minutes. Analysis like this would typically require additional manpower, another third-party solution and days – if not weeks – of data analysis. Empowering marketers through tools like Audience Insights is crucial for retailers who want to be successful in this competitive marketplace.”
A highly visual output and a simple workflow of Audience Insights allows marketers along with their customer retention and digital teams follow the opportunities and trends taking place in their customer segments. Such observations happen via an integration technology based on patent-pending that absorbs catalog and customer data to provide insights specific to retail.
Understanding the changes in activities of customers and catalogs in real time render high-value insights on products that are witnessing the highest conversion rate, products that are driving the maximum revenue, and ‘Hidden Gem’ products that have the maximum…