Augmented reality startup WaveOptics has raised £12 million

is working on boosting the field of vision in AR


WaveOptics, an Oxford-based augmented reality startup, has raised
£12 million in a Series B round for its display tech.

Existing backers Octopus Ventures, Touchstone Innovations, and
Robert Bosch Venture Capital took part in the round. China’s Gobi
Ventures also took part for the first time. 

WaveOptics made headlines in 2015 as a maker of smart spectacles,
but the company has changed tack to focus on the underlying
display technology instead. Specifically, it’s working on giving
augmented reality glasses and headsets a “wider field of
view” and bright, full-colour images.

Anyone who’s tried Microsoft’s AR headset, HoloLens, will know
that the field of view is limited to a small window — so if
WaveOptics succeeds, it’s a big step forward for augmented

WaveOptics will use its funding to expand to new markets.

Business Insider spotted that another augmented reality startup,
Blippar, had been an early investor in WaveOptics.

Blippar invested an undisclosed amount
in June 2015
, and then again in December
, according to public statements. Companies House
filings show Blippar and its cofounders Ambarish Mitra and Omar
Tayeb as shareholders in September 2016. But the
company isn’t listed among WaveOptics’ investors for the
Series B round.

At the time, Blippar said WaveOptics would be developing
wearables for it in future.

A WaveOptics spokeswoman said the company was working on AR
display components that “will be available to go into a
range of different hardware options from the first half of next
year”. She wouldn’t comment on whether the company was developing
wearables for Blippar.

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