Apple granted AR patent for interior design and animated movie posters, includes headset use

Apple has today been granted a patent for augmented reality apps for interior design and animated movie posters. The patent award comes the day after we learned more about plans for an AR app in partnership with Swedish furniture company Ikea.

Apple recently announced ARKit as part of iOS 11, providing hands-on demos at WWDC …


The patent was assigned from augmented reality app company Metaio, which Apple acquired back in 2015.

The patent specifically references the virtual placement of furniture in a room.

For example, augmented interior design could superimpose a virtual sofa to the camera image of the real environment of the room in a correct perspective […] This application could visually support furniture arrangement in the room without having to move them physically. For this, an accurate pose of the camera with respect to the room is mandatory.

It also discusses one of the key challenges of providing a realistic image on a handheld device.

Parameters in the vision-based tracking solution may need to be adjusted according to the behavior of virtual information or the real environment. In the application of augmented interior design, the virtual information (e.g., sofa) is preferred to be stably superimposed without uttering onto the real room in the camera image. For this, a number of feature correspondences are often needed to have stable camera pose estimation. However, detecting or matching a large number of feature correspondences is challenging and often requires a manual initialization and processing time. It is suitable for offline applications, like superimposing virtual furniture onto a pre-capture image of the room, but not for online real-time applications.

The movie poster application describes how a user can point their device at a movie poster and see a video trailer.

Augmented reality visualization can also be used to convey user’s information associated to the real environment or a part of it, as long as the real…

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