The smart home industry is exploding with no signs of slowing down. Especially with new voice assistants, consumers are starting to see the value in equipping their homes with multiple smart devices such as video doorbells, interior and exterior cameras, smart thermostats, and even multi-room audio. Consequently, traditional security alarm dealers must consider crossing the line and moving into these categories to stay relevant and retain customers.
According to “The Future of Tech” report from global information company The NPD Group, virtual assistants are a strong contributor to smart home growth, while security devices and sensors are driving other sales of consumer technology.
As the custom electronic business shifts with adoption of smart home and other entertainment devices and systems, security installers must adapt to stay relevant, and take advantage of the opportunity to grow.
Consumers cutting cords for smart, wireless devices in their home presents an opportunity for dealers, but homeowners will want one installer who can also service everything else connected to the network. From the perspective of the average homeowner, the security dealer they called in to install their home surveillance system should also be able to add sensors and AV devices. Many security alarm dealers are already equipped with knowledge and licensing of a variety of the home systems crucial for installing these new technologies, so it is easier for them to transition into the new markets in ways that their potential competitors cannot.
Understandably, many installers are cautious to enter the smart home and entertainment market based on the time invested it takes to expand into a new category, both from an educational and business operations perspective. However, with the right support, training and continued education, embracing the demand from new customers in categories just outside of security will help security dealers expand their business model.
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