50 Statistics on the Latest Marketing Trends and Strategies for 2017

As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live by in 2017.

Email Marketing

1. You are 6x more likely to get a click-through from an email campaign than you are from a tweet. (Source: Campaign Monitor, 2016)

2. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. (Source: Experian)

3. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Mailchimp, 2016)

4. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. (Source: Statista 2016)

5. Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. (Source: Experian, 2016)

6. According to August 2016 data from ecommerce website personalization provider Barilliance, the best retargeting conversion rate happens when the first retargeting email is sent within an hour. (Source: eMarketer, 2016)

7. A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. (Source: eMarketer, 2016)

8. More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. (Source: Email on Acid, 2016)

9. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. (Source: Constant Contact, 2016)

10. The number of e-mail users in the US is projected to grow to 244.5 million by the end of 2017. That number is…

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