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Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.
Below is an article syndicated from Neil Patel’s website, who was our guest for Tough Love Tuesday, in which he discusses how to get rank-boosting links to help with SEO. Check out the video for more insight on improving your SEO to increase your pageviews.
Not all links are created equal.
Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings.
The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results.
Contextual link building — links that are surrounded by text in the body of content — have a higher SEO value than links that appear in the footer or sidebar.
The rules surrounding contextual link building seem to be always changing. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links.
It gets even worse. According to Jayson Demers, “Building links can, in fact, do more harm than good — especially if you do it wrong.”
In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).
Contextual link building is the quickest way to boost your site’s…