By developing your e-commerce business to follow and take advantage of trends, you can stay ahead of the curve and keep your customers.
According to a 2014 analysis done by RJMetrics, there are more than 110,000 e-commerce businesses generating significant profit. That was three years ago, and the number has certainly grown since then. This massive industry, inextricably tied to the world of technology, is predicted to see a number of changes that will disrupt traditional business practices and standards for ecommerce.
Today, the average shopper spends $1,800 a year through e-commerce businesses. Don’t miss out on this source of revenue by failing to keep up. Here are three trends that are going to appear (and in many cases have already appeared) among e-commerce businesses in 2017.
1. The growth of artificial intelligence
One of the most significant developments that enable e-commerce business owners to improve the performance, functionality and intuitivity of their store is the advancement of artificial intelligence. Artificial intelligence can allow companies to develop strategies based on big data analysis that enables you to understand your target audience based on analytical trends. For example, you can use artificial intelligence to analyze which products your customer may linger on, and then develop targeted advertising for that product later in order to woo a customer back to a purchase they may have been second-guessing.
You can develop advertising that targets customers based on highly specified demographic information – for example, an ad targeted at 20 to 30 year-old adults who are interested in outdoors activities with their animals may be particularly effective at moving a dog harness. This lets you target exactly the customers you want to reach, with…